Preshow marketing is critical to attract the right buyers and to produce a successful event.
Always remember, it's the event's responsibility to attract visitors. It's then your responsibility to attract them to your stand.
Do you need help generating some hype around your attendance? Read this article HERE.
If you haven't already, we recommend watching the '7 Steps to Exhibition Success' under the Exhibitor Learning section. There are some great tips and tricks to support you with your pre-show marketing.
Ideal Client Profile
To target your perfect audience, we would like to ask you a few questions about your ideal demographic – see the form HERE.
Once you've submitted your answers, we'll try our best to connect you with your target audience and encourage their attendance at the event!
Email Marketing
Creating a tailored email campaign to invite your database to the show is a great opportunity to promote your participation before the show.
Having a tailored campaign can generate the chance to upsell to current customers, it can help to push deals over the line and it could also help reignite an old flame. If you need some support in writing an email do let your account manager know.
Social Media Marketing
Make sure to keep posting on your social media account before, during and after the event. You can use pictures, videos and might want to consider a live stream of talks and presentations.
Don’t forget to choose a show-specific hashtag for yourself, and encourage attendees to use it when they post on social media too.
When you create your own posts make sure you're tagging us and using our official hashtags #TBS #TheBusinessShowUS
See our handles below:
X (Twitter) 
Facebook 
LinkedIn
Instagram 
YouTube 
TikTok
Social Media Graphics
You can use the graphics below for your social media, your email footer and your website. Having a graphic on your website will be valuable to let potential customers know where they can meet you face-to-face. Having your stand number listed on your site will support with this too.
Show Logo
More Graphics & Banners
Coming soon.