Many of us have not exhibited for some time due to Covid and in fact the importance of doing it even better has never been more important. Exhibiting can be challenging but keeping things simple will ensure you achieve your objectives from the show.
On the session we will ensure you are really well prepared for the opportunities by covering these 7 steps below:
- Planning – The importance of a short-written plan before exhibiting.
- Objectives – How 3 is the magic number & how to set exhibition objectives.
- Pre-Show Marketing – How it can impact results.
- Stand Design – How to design and lay out your stand for maximum exposure.
- Visitor Engagement – The ways we inspire people to stop and visit our stand.
- Exhibition Selling – How it's different and how to be good at it.
- Follow Up – How to have a post-show strategy before you exhibit.
- Bonus Video – How marketing makes the difference.
Individual videos of each step are below.