This masterclass offers two workshops designed to help businesses master today's marketing essentials and leverage AI to amplify their results.
Master Marketing, PR & AI
ABOUT THE MASTERCLASS
The Master Marketing, PR & AI series brings together two focused masterclasses built for business owners who know their product is great but need a smarter strategy to grow. Session one breaks down the marketing and PR fundamentals that separate brands that scale from brands that stay invisible — from positioning and content to paid channels and earned media. Session two tackles the impact of AI on PR strategy, covering how to use AI tools effectively, how journalists perceive AI-generated content, why prompting skill matters more than the tools themselves, and the security risks most businesses overlook. Practical, honest, and built for action.
SCHEDULE
Wednesday, April 29th, 2026
- 11-11:45 am: What No One Tells You About Why Your Brand Isn't Growing
- 1-1:45 pm: The Impact of AI on PR Strategy: What Every SMB Needs to Know — Right Now
- 2-2:45 pm: What No One Tells You About Why Your Brand Isn't Growing
- 3-3:45 pm: The Impact of AI on PR Strategy: What Every SMB Needs to Know — Right Now
- 4-4:45 pm: What No One Tells You About Why Your Brand Isn't Growing
Thursday, April 30th, 2026
- 11-11:45 am: What No One Tells You About Why Your Brand Isn't Growing
- 1-1:45 pm: The Impact of AI on PR Strategy: What Every SMB Needs to Know — Right Now
- 2-2:45 pm: What No One Tells You About Why Your Brand Isn't Growing
- 3-3:45 pm: The Impact of AI on PR Strategy: What Every SMB Needs to Know — Right Now
MASTERCLASS AT A GLANCE
- Learn the marketing and PR fundamentals every small business needs to compete and grow
- Understand how AI is changing PR strategy — and how to use it without damaging your credibility
- Discover why great marketing is the difference between brands that thrive and brands that disappear
- Master the prompting and AI skills that turn average content into a competitive advantage
- Walk away with practical frameworks you can implement immediately — no fluff, no theory
- Stay ahead of your competitors with strategies built for how buyers and journalists operate today
ABOUT THE SPONSOR
ACCESS Newswire is a global press release distribution and media intelligence company trusted by businesses of all sizes. We help companies amplify their news, reach targeted audiences, and build credibility through paid and earned media. From startups to public companies, ACCESS Newswire makes it easy to get your story seen by the people who matter.
Jennifer Hammers EVP, Sales & Marketing — ACCESS Newswire
Jennifer Hammers is the Executive Vice President of Sales and Marketing at ACCESS Newswire, where she leads revenue strategy, brand growth, and go-to-market execution. With deep expertise in B2B marketing, demand generation, and PR distribution, Jennifer has built marketing engines that drive measurable pipeline growth. She is passionate about helping small businesses understand that great marketing isn't a luxury — it's the foundation that turns a good product into a thriving business.
