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PR Tips & Benefits For Small Businesses- How Online Reputation Can Propel Businesses Forward

September 20, 2023
Keynote Theatre 1 LA


To impact the market, business owners must cultivate a presence that aligns with the brand's mission and core values. From my experience as a public relations strategist, coming up with such a feat requires meticulous planning and research. But with the right tools and interventions, entrepreneurs can craft a brand that resonates with the public, including reputable online visibility that is difficult to contest. While no plan is perfect, it is best to prepare for any contingency. Here are five common challenges that businesses confront, along with considerations that may help you navigate them.

The first challenge is crafting a core message that aligns with your brand's vision and mission. I find that entrepreneurs tend to give the least priority to creating a core message because they see it as unnecessary. However, it is the exact opposite. The purpose of the core message is to convey your focus. It shows that you know your market and can provide solutions to its problems. What sets you apart from other businesses? What can consumers gain from your business? How do you want your clients to respond whenever they see your brand? When working with our clients, we make sure to brainstorm with them and help them see the bigger picture. An important tip to remember is to make your core message clear and concise. Being straightforward is better than beating around the bush. Some entrepreneurs find it troublesome to adapt to changes, but it is through these changes that one can grow. It never hurts to stay open-minded about the possibilities that can happen. Having a broader standpoint makes you more flexible and relevant. The industry is ever-changing, which means you have to stay updated with the trends that come and go.

I often encourage my clients to study and research potential new waves that may happen in the future. Keeping an open eye on these things makes it easier for you to adapt, efficiently address concerns and identify how your brand can take advantage of the wave. Entrepreneurs who fail to catch up with the current times are more likely to encounter difficulty retaining clients and earning new ones.

An Expert Vs. Jack Of All Trades

Everybody always seeks an expert's opinion or advice, and people seem to know where to find one. Specializing in a niche creates an image — you stand out because your audience recognizes your mastery. Skilled and competent brands that specialize in what they do are hard to come by. Your expertise simply shows how effective you are in solving a specific set of problems that nobody else can. However, some companies still insist on serving the entire market. Remember that you cannot please everyone, but you can still make returning customers and patrons happy as long as you stay consistent with your products and services.

Liana Zavo, Founder & Member of Forbes Business Council - Forbes Business Council / ZavoMedia PR Group

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