Behavioral analytics is a technique used to track and analyze user behavior on a website or application. By studying user interactions, businesses can gain insights into customer needs and preferences, identify user pain points, and improve the overall user experience. Behavioral analytics tools, such as heat maps, session recordings, and click tracking, allow website owners to visualize user behavior and make data-driven decisions to optimize their website or application. These tools provide detailed information on user engagement, conversion rates, and other important metrics, enabling businesses to create a more personalized experience for their customers.

In this seminar, we will dive into different tools in behavioral analytics and examples of what businesses have gained from these tools.