Are you ready to step into the role of a trusted industry thought leader? This can be lucrative and highly beneficial for your company’s growth: After all, when your audience trusts you, they’ll buy from you!

In this seminar, you’ll learn how to: 

• Create thought leadership content with expert tips for your customers

  • Learn what defines serviceable content and why it drives sales better than purely promotional content.

  • Identify your customers’ pain points and learn how to speak their language.

  • Give vetted, realistic advice that positions your company as a truly knowledgeable leader. 

• How to get media placements by positioning yourself as the industry source journalists are looking for

  • Learn simple ways to get noticed by the media by optimizing your Google and social media presence

  • Access free resources that help you get quoted by journalists in need of sources

  • Know the tricks for getting your quotes accepted by journalists by catering to their needs

• Maintain trust by doing three little things that make an unexpectedly large impact

These insider insights are brought to you by a seasoned journalist and PR expert who has interviewed hundreds of experts for editorial content.