AI Made You Faster. Are You Worth More?
Every AI session at this show makes you faster. This one makes you worth more.
You automated the workflows, built the agents, tuned the prompts. Now the uncomfortable question: did any of it make your business more valuable, or does it all still run through you? Most owners didn't remove themselves from the business. They moved themselves one layer up, and buyers, lenders, and successors are starting to notice.
In this fast-moving session, Stephen Murray, Founder of GrowFast Advisory and creator of the fourth diligence workstream for business transitions, gives you five exercises you can start with a pen before you leave the room. Score yourself as you go: ten points possible, and you'll know by the end whether you built a more valuable business or just a faster one.
1. Write the AI ledger. One column, what you paid: tools, build time, your hours. Next column, what it returned that a buyer could verify: revenue, margin, retention. Time saved doesn't count. Then label each row: tool adopted, or workflow redesigned? Only redesigns fill the return column. That's the difference between faster and worth more.
2. Run the one-name test. Next to each workflow, write one person, not you, who could run it and explain it tomorrow. Blanks are value that leaves with you. Buyers price blanks.
3. Fill the handover page. Your most valuable AI workflow, one page: what it does, what feeds it, what breaks it, who owns it. If you can't fill the page, diligence can't either.
4. Circle what can't be copied. Could a competitor with the same tools rebuild each revenue stream in 90 days? Cross out yes, circle no. The circles are your premium.
5. Draft the buyer's Monday morning. What must a new owner do on day one to keep things moving? Every step only you can take is a discount, and now you have the fix list.
You'll leave knowing the difference between adopting AI and redesigning around it, what your investment created, what transfers, and what a buyer would pay to grow. Bring a pen.


