Great Expectations: How to Meet Growing B2B CX Needs
06 Mar 2024
B2B Theater 5
B2B customers now expect the same experience as they do when shopping for clothes or home goods. That's why this is the year to amplify your CX or risk losing business. In this session, we will look at what is driving rising B2B expectations, how to meet customers with impactful interactions, and which current B2C CX trends could be in line for B2B moving forward.