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Empowering Small Businesses in the Digital Age: Lessons from a Google Veteran

March 06, 2024
Keynote/Theatre 1 MI

Join Therese as she shares her personal lessons from a nine-year journey at Google, translating them into actionable insights for entrepreneurs navigating the digital landscape. This presentation will explore key principles for adapting and thriving in today’s dynamic marketplace, and the transformative power of digital technologies. 


Through her own experiences, Therese has developed a keen eye for identifying the essential qualities and mindset required to succeed in the digital age:

  • Agility, continuous learning, and a willingness to experiment 

  • The power of authenticity and the significance of building a strong personal brand

  • Fostering powerful relationships with industry peers, mentors, and potential partners

  • Acting like an owner and empowering individuals to take ownership of their roles

  • Leveraging digital tools and technologies to drive growth, innovation, and customer engagement


Therese's keynote presentation will equip you with the knowledge, inspiration, and practical strategies to navigate the ever-changing business landscape and position your small business for success in the digital age. Join us as we learn from Therese's personal journey, her insights from Google, and her unwavering passion for empowering business leaders through digital transformation.

Therese Parkes, Industry Director, B2B Technology - Google

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