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How to creatively promote products through video content, without being selly

March 07, 2024
Theatre 3 MI

Have you ever felt tense before a sales call? That’s because you feel like you have to be fake, forced, or lie even to convince someone to buy whatever it is your selling. Wouldn’t it be better if you had genuine faith that what you have to offer, is enough? I teach people to be their true selves in their content so they can attract organic, authentic business relationships.

Over the years working in content marketing I have seen the good, the bad, and the ugly of the advertising and sales world. So much of it is driven by manipulation, and so often we’re taught we  need to “trick” people into buying our product. This takes a great deal of spiritual energy, and can leave business owners depleted at the end of the day, or even resenting the content creation process, and who they “need to be” to gain business.

Through my experience I have not only learned a formula for content marketing that is fun, easy, and produces more leads, but have also been on my own spiritual journey of letting go of the persona I was taught I needed to be in business, and in my content in order to attract customers. I teach business owners how to anchor in this level of trust, faith, and alignment at work, where they never feel they have to be fake to make sales. They find joy in their work, and in talking to prospects. They find joy in creating advertisements for their company, video content, and learn to let go and truly tap into that artistic, creative child within and fall in love with the branding, content, and sales process, just like I have.

Shay Rowbottom, CEO Shay Rowbottom Marketing - Shay Rowbottom Marketing

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