Explore the pivotal role of crafting bespoke software solutions, honing AI models, and owning intellectual property in delivering personalised experiences for both internal and external clientele. Uncover the significance of tailoring technology to meet unique needs, emphasising the symbiosis between custom solutions and optimised AI models. Join us for a brief yet insightful talk on the imperative of steering your product/IP strategy towards innovation and tailored excellence in the dynamic landscape of technology-driven customer interactions.