This session begins with deciphering how you really generate revenue (it’s probably not what you think) and how to use that unit of revenue throughout your profit and loss statement to ensure that you have a positive bottom line. Then we delve into the myths of percentages, why gross margins don’t matter, pricing for profit calculations, how to determine how much revenue you need to generate for marketing and other expenses, and easy to implement activities you should do every day to increase profits, and preserve wealth.