In today’s competitive landscape, small businesses must innovate by necessity, not just to survive but to thrive at the next level. This engaging 20-minute presentation will explore how technology empowers small businesses to improve their top-line, middle-line, and bottom-line, driving growth and success. We’ll dive into practical strategies for conducting calculated experiments that help you gain market share, simplify operations, enhance creativity, and achieve morale-boosting wins that can transform your business for the long term.

You don’t need a team of tech experts to harness the power of innovation. Through real-world examples and actionable insights, you’ll discover how to leverage technology in ways that are accessible, effective, and scalable. Whether you’re looking to automate routine tasks, improve customer experiences, or uncover new opportunities for growth, this talk will provide you with the ideas and inspiration to elevate your game. Join us to explore how even small steps in technology adoption can lead to big results—without needing a Turing award winner on staff.