This seminar will provide an in-depth look at how AI can enhance customer analytics and contribute to business growth. We will explore the functionality of an AI-powered platform designed to track the entire customer journey, offering marketers the tools to gain comprehensive insights into user behavior across multiple touchpoints.

Participants will learn how to synchronize and analyze data from various sources, including existing databases and SaaS services, without the need for developer support. The session will address common challenges, such as the limitations of front-end trackers, and demonstrate how accessing full historical data can lead to more accurate and actionable insights.

The seminar will focus on practical applications for marketers, discussing how to use these insights to improve customer acquisition strategies, retention efforts, and overall campaign effectiveness. Attendees will gain a deeper understanding of how advanced customer analytics can be integrated into their marketing strategies to drive better outcomes.