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Vita Molis
SESSION TITLE
The Credibility Code: How B2B Creators Are Becoming the New Demand Engine
SESSION DESCRIPTION
The rules of B2B marketing have changed. Decision-makers don't want to be sold to; they want to be educated by people they trust. In this session, we explore the rise of B2B creators and why credibility is the new currency of demand generation. We'll unpack the critical link between subject matter expertise and buyer confidence, showing you why the brands winning in B2B are the ones betting on human voices.
ABOUT VITA MOLIS
Vita Molis leads the editorial arm of the B2B Institute at LinkedIn, where she drives thought leadership and strategic research to shape the future of B2B marketing. She brings nearly 15 years of experience delivering data-driven insights, shaping marketing strategies, and leading high-performing teams across media and entertainment.
Previously, she built and led the global research and insights function at TikTok, partnering with top brands and major holding companies. Her work has been featured at Cannes Lions, SXSW, and Ad Week, and is recognized for blending analytical rigor with creative strategy.
She also serves on industry boards and committees focused on elevating strategic thinking in marketing and advertising.
