Speakers

Shauna Marhafer is Director of Lifecycle Growth & Events Marketing at ActiveCampaign, where she drives comprehensive customer engagement strategies across digital and experiential channels to maximize retention, expansion, and brand impact. With over two decades of marketing expertise, she orchestrates sophisticated programs that guide customers through every stage of their journey from AI-powered lifecycle campaigns to immersive event experiences leveraging predictive analytics and automation to create personalized engagement at scale. Shauna holds a Bachelor of Arts from Boston University and an MBA from Boston College.