Rochelle Sanchirico is the Global Head of Scaled Marketing and SMB Marketing at Spotify, where she leads the team that connects small and medium sized businesses and agencies with Spotify Advertising solutions, primarily through the self-service Ad Studio platform. Her role includes global paid and growth marketing, content marketing, CRM and social media.
She is an accomplished leader in the technology sector, with over 20 years of experience managing teams and growing businesses. Prior to coming to Spotify, she was the CEO of mHelpDesk, a field service software company in the IAC portfolio. During Rochelle's time as CEO, she received the Tech in Motion award for Best Tech Manager, and the team received the Best Tech Company Culture award. She has also held marketing and leadership roles at Vista, comScore, The Washington Post and Kaplan.
Rochelle received a BS in Geology and English Literature from the University of Michigan and an MBA from Duke University's Fuqua School of Business. She lives outside of Washington, DC with her husband and two daughters.