In her role as Sr. Director of Global Brand, Creative & Marketing Research, Rachael Powell brings data-driven insights to brand strategy, marketing, and creative development to move the GoDaddy brand forward in helping small business owners around the world find success. With nearly two decades of industry experience, Rachael has worked with diverse organizations, from startups to Fortune 500 companies, delivering successful brand strategies and measurable results. Her ability to extract meaningful consumer insights from complex data sets has empowered her clients to develop marketing campaigns that resonate with their target audience. Passionate about bringing big ideas to small businesses, Rachael serves as a mentor and advisor to a number of early-stage companies, including Kalamata’s Kitchen, a children’s brand focused on building empathy in the next generation through adventures with food.