Speakers

SESSION TITLE

Building a High-Performance Brand Engine

SESSION DESCRIPTION

Startups often treat "Brand" and "Performance" as separate silos, but true growth happens at their intersection. This session reveals how to build a full-funnel ecosystem that combines premium storytelling with a commercial focus on data. Using insights from a decade in Media, we will explore how to harmonize media, UX, and CRM to convert brand equity into scalable, long-term revenue.

ABOUT PATRIZIA RANZI

Patrizia Ranzi is an accomplished Digital and Media Leader with over a decade of experience driving growth for global brands in the luxury, beauty, and technology sectors. As the Head of Digital & Media for the Americas at Dolce&Gabbana Beauty, she established the region's media department and currently oversees a comprehensive, full-funnel marketing ecosystem.
Her leadership at Dolce&Gabbana is uniquely integrated, spanning brand awareness, performance-driven conversion, and CRM-led loyalty strategies. By managing both multi-channel media and website UX, Patrizia ensures a seamless transition from high-impact storytelling to digital commerce. This end-to-end oversight allows her to align brand equity with measurable sales results across diverse markets.
An MBA graduate of Columbia Business School, Patrizia has a proven track record of scaling complex portfolios, including her previous work leading performance strategy for Meta Quest. She is a multi-lingual leader known for her ability to navigate fast-paced environments and build high-performing teams that bridge the gap between media innovation and business objectives.