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Michael Burke
SESSION TITLE
Be where discovery starts and decisions are made.
SESSION DESCRIPTION
The traditional marketing funnel is obsolete. AI has created a super-empowered consumer whose path from discovery to decision is shorter and more fluid than ever. This session explores how simultaneous searching, streaming, scrolling, and shopping behaviors require a new architectural approach. Learn how to leverage full-stack AI and video platforms to match consumer velocity, capture demand instantly, and turn the customer journey into an efficient conversion engine.
ABOUT MICHAEL BURKE
As Google's Managing Director of Commerce, Michael Burke leads a sales organization of more than 100 media executives responsible for billions of dollars in annual advertising revenue.
Michael also currently sits on the board of AutoCruitment (a consumer healthcare company using digital media to transform the clinical trial recruitment space) and is an Emeritus Board Member of CapitalG (Alphabet's independent growth fund).
In his 20+ years at Google, Michael has enjoyed a front-row seat to the future of commerce and marketing, and he leverages this unique perspective to support brands through their own unique digital transformations. In doing so, he has helped drive profitable growth for many of the world's largest, most loved brands and agencies.
Michael is a frequent content publisher and industry speaker. His expertise covers topics ranging from the evolving retail landscape and the growth of digital goods to the application of AI in retail and marketing.
