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Meital Winer
SESSION TITLE
From Lead Generation to Demand Creation
SESSION DESCRIPTION
For years, B2B marketing has optimized for leads, but leads are a lagging indicator, not a growth strategy. This keynote explores the shift from capturing existing demand to creating it, and how modern marketing teams can build trust, relevance, and long-term demand that fuels sustainable growth.
ABOUT MEITAL WINER
Meital Winer is a Senior Partner Marketing Manager at Microsoft, guiding cloud and AI partner marketing strategies to drive growth and customer value. With 7 years at Microsoft and international expertise, she specializes in partner ecosystems, go-to-market execution, and multi-channel marketing. Meital excels at clarifying complex technologies, aligning marketing with partner priorities, and leading impactful initiatives with a strategic, hands-on approach.
