Speakers

Javier Santos is a multicultural marketing leader with a proven track record of driving growth through data-driven strategies and creative innovation. As Director of Marketing at Western Union, he leads go-to-market initiatives across U.S. digital and retail channels, managing 20 LACA corridors and a network of 100+ partners with over 500,000 locations.

With a background spanning media, advertising, CRM, and sports marketing, Javier consistently delivers measurable results in acquisition, retention, and loyalty. His approach blends strategic vision with executional rigor—leveraging advanced segmentation, A/B testing, and platforms like Salesforce and Tableau to optimize performance and ROI.

Javier is also recognized for activating high-impact sports marketing partnerships, transforming brand strategy into sustained commercial success.