Speakers

Holly Hoffman (Sales Tax Lady) is a seasoned sales tax professional with 15 years of expertise in tax law and business advisory. As the founder of Sales Tax Advisory Network, Holly is dedicated to empowering businesses with clear, actionable solutions tailored to their unique needs. She has worked with companies across various industries, ensuring their sales tax processes are efficient, accurate, and legally sound. She was recently featured in the Digital Journal, CEO.com, and on Founders Future podcast. 

Holly has received the Presidential Service award (2018) for her service as the elected National Chair of the Taxpayer Advocacy Panel (Federal Advisory Committee to the IRS), external customer service award (2018) from the Wisconsin Department of Revenue for her dedication to taxpayer education, and community service award (2025) from the Wisconsin Institute for CPAs (WICPA) for her dedication and service to service and tax education. 

Holly is a former WI Dept of Revenue auditor, tax specialist and head of WI Dept of Revenue’s Speaker’s Bureau. She is currently the chair of WICPA’s State and Local Taxation Committee. Holly is active in numerous associations and speaks regularly to business groups around the country on tax law and policy. She has a bachelor’s and master’s degree in accounting.