Speakers

SESSION TITLE

Data, Objectives & Strategy: How PepsiCo Evaluates AI Initiatives

SESSION DESCRIPTION

Most AI initiatives fail, not because of technology, but due to weak data foundations and unclear business objectives. This session explores the most common AI pitfalls organizations encounter and how governance, clean data, and clear goals unlock success. Using enterprise standards informed by PepsiCo, attendees will learn how disciplined AI implementation drives scalable, measurable impact without unnecessary complexity.

ABOUT DOUGLAS HUNGERFORD

Douglas Hungerford is a growth and AI strategy leader with experience spanning global enterprise and high-growth businesses. He has led digital, innovation, and go-to-market initiatives at PepsiCo, working at the intersection of brand, performance, data, and emerging technology. 

Douglas specializes in translating complex tools such as AI and advanced analytics into practical systems that drive scale, speed, and better decision-making. He has helped implement AI-driven solutions for Revenue Growth Management at Frito-Lay, leveraging large-scale data models and digital twin analysis to inform pricing, portfolio, and promotional strategy. His work bridges enterprise-level rigor with real-world execution, enabling teams to turn data and AI into measurable business impact.