Speakers

SESSION TITLE

Building Community That Actually Connects

SESSION DESCRIPTION

Discover how brands can create real community and trust in a noisy digital world. Diandra Lamas, Yelp’s Community Engagement & Programs Manager, shares about the Yelp Elite Squad Community—storytelling, authentic connections, and local experiences—to build loyalty. Learn how to design engaging events, amplify local voices, and transform everyday interactions into lasting brand advocacy.

ABOUT DIANDRA LAMAS

Diandra Lamas is a Miami-based community marketing leader with over two decades of experience building meaningful connections between local businesses and the people they serve. As Community Engagement & Programs Manager at Yelp, she develops programs, partnerships, and experiences that elevate small businesses and foster authentic community engagement.

Diandra brings a cross-sector perspective shaped by her work in municipal public involvement, community marketing at Whole Foods Market, and large-scale special events production for Macy’s across South Florida and Puerto Rico. Her approach blends storytelling, relationship-building, and experiential marketing to create moments that feel personal, impactful, and lasting.

A first-generation Cuban-American and University of Florida alum, Diandra is passionate about championing local businesses, amplifying community voices, and creating spaces where people feel genuinely connected and inspired.