Speakers

Alba González Hernando is a product leader and purpose-driven founder who believes the most impactful businesses are
built from lived experience. With a PhD in evolutionary genetics and a career that evolved from academia to fintech product
leadership across multiple countries and industries, Alba knows firsthand the power of reinvention. She founded The
Positive Career to help product professionals and academics build careers aligned with who they are and land impactful
roles. Through her work, Alba blends storytelling with product strategy to show that your life experiences aren’t just stories,
they’re a strategic asset. When you design your business or career like a product, using your journey as the blueprint, you
can create something both profitable and meaningful. Known for her warmth, clarity, and actionable frameworks, she
empowers audiences to reconnect with their story and design ventures that align with their truth.