Want a Healthy Culture? Start a Rebellion.
Every growing business reaches a point where the informal ways of working start to break down. Meetings feel productive, but execution is uneven. Teams seem aligned, but they're actually building different versions of the same thing. People are being nice, but critical concerns aren't being voiced where they need to be heard.

These aren't failures—they're signals. And if you learn to spot them early, you can shift the patterns before they calcify into culture problems.
In this session, we'll walk through three common signals that show up in growing businesses: consensus without commitment, assumed alignment, and the problem of nice. We'll help you see what's really happening beneath the surface—and why these patterns emerge as teams scale.

Then we'll introduce you to something immediately useful: tiny rebellions. These aren't dramatic overhauls or culture manifestos. They're small, specific practices you can thread into your everyday work to shift behavior over time. Things like testing for real commitment before leaving a meeting, making implicit expectations explicit, and naming concerns clearly in the room where they matter.

You'll leave with three concrete practices you can try this week—because culture doesn't change through intention alone. It changes through repetition.
This session is designed for business owners and leaders navigating the messy middle of growth—when your team is too big to wing it, but still small enough that every pattern you set now matters deeply.