While B2C companies have had access to big consumer datasets, B2B companies rarely do. The result? “83% of CSOs say their sellers are struggling to adapt to changing buyer expectations.” -Gartner

This session shares how to unlock insights from language that customers-to-stakeholders use every day. You’ll learn:

•Why language is more powerful than metrics at revealing truth

•How to use AI to detect signals and unmet needs before they become churn

•How “narrative identity” shapes market insights from conversation

•Create segmentation, personas and deliver strategy in minutes, not months

Walk away with a proven playbook to transform raw language into strategic gold—and finally close the B2B insight gap.