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Removing Friction Between Technology and your Business

April 29, 2026
Theater 4 Miami

In today’s fast-paced business environment, the pressure to deliver now often overrides the need to build your technology right. We all strive to be diligent and effective. Yet, when deadlines loom and demands spike, the reactive mindset takes the wheel. We cut corners, bypass governance for speed, patch disparate systems together, and choose the "quick fix" that becomes a permanent technology headache.

While these shortcuts feel like speed in the moment, they create "silent friction" by creating technical debt, data silos, and operational drag that quietly suffocate growth.

In this session, we will explore the day-to-day journey of these two opposing mindsets. Through the lens of real-world archetypes, we will hold a mirror to specific technology habits that introduce friction into your business. This isn't just about identifying what’s broken; it’s about understanding why we break it and how to stop. 

Speakers
Hunter Mario Rojas, CEO & Co-Founder - Ketsuron Solutions

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