Preparing your business for sale requires far more than simply deciding to list it — it demands strategic planning, clean financials, operational readiness, and a clear, compelling value story. In this seminar, you will learn how to position your company to attract serious, qualified buyers, strengthen financial reporting, identify and enhance value drivers, reduce operational risk, and address potential red flags before going to market.

Key themes will include valuation strategy, buyer psychology, due diligence readiness, and timing the market effectively. We will discuss how buyers evaluate businesses, how to streamline the transaction process, and how to avoid common mistakes that can erode value or delay closing. Attendees will walk away with practical, actionable takeaways: a clearer understanding of how enterprise value is built, a roadmap to increase valuation, and concrete steps to prepare for a smoother, more profitable transaction from preparation through closing.

The seminar will be led by Russell Cohen, President of South Florida M&A Advisors. Since 2023, Russell has served on the Board of Governors of the M&A Source, a national organization of M&A advisors, and earned his M&AMI certification in 2021. In 2023, South Florida M&A Advisors was awarded Top M&A Firm (2–4 agents) in the United States by the M&A Source. That same year, Russell achieved Diamond Club status for facilitating over $113,000,000 in transactions. In November 2023, Russell and his team facilitated one of Florida’s largest platform transactions — a $100,000,000 deal between a private equity group and a Florida roofing contractor.

Join us to gain the insight, strategy, and confidence needed to prepare your business for a successful exit.