This seminar explores how AI—especially generative AI—is reshaping e-commerce, from discovery to post-purchase support. We’ll examine real-world applications like conversational AI that reduce friction, improve decision-making, and elevate the customer experience.

The session will also highlight why clean, simplified UX/UI is critical to maximizing the impact of AI, and how thoughtful design choices amplify both usability and trust.

Finally, we’ll zoom out to discuss the human side of building with AI—why resilience, empathy, and strong product judgment are essential for creating scalable businesses that last.