Skip to main content
Loading

Business Leadership & Transformation

April 30, 2026
Keynote Theater 2 Miami - B2B Marketing Expo

In today’s world, leaders are no longer managing change - they are constantly living inside it.

This session explores how leaders can turn uncertainty and complexity into a true competitive advantage by combining entrepreneurial thinking with bold, human-centered leadership.

You’ll learn how to align diverse teams around a shared purpose, navigate resistance, and lead transformation with clarity and courage.

More importantly, you’ll discover how to empower your teams not just to adapt - but to take ownership, challenge the status quo, and become drivers of innovation in a global environment.

Speakers
Josefina Alfaro, Marketing Director Designer Fragrances - Travel Retail - L'Oréal