Most people know ChatGPT. Fewer know about the hundreds if not thousands of AI-native software products being built on top of the same technology, designed to solve specific business problems across every industry. This session takes attendees beyond the chatbot and into the application layer, where AI is being embedded into tools for sales, marketing, operations, finance, HR, and more.

We'll explore trending use cases that are gaining traction with small and medium-sized businesses, highlight promising startups worth watching, and break down practical starting points for owners and executives who want to act but aren't sure where to begin. Whether you're just getting started or looking to go deeper, this session will give you a clearer understanding of what's available today, what's coming next, and how to evaluate solutions that fit your business.
No technical background required. This session is built for decision-makers ready to move beyond the hype.