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Beyond the AI Hype: Turning Intelligence into Real Business Outcomes

April 29, 2026
Keynote Theater 2 Miami - B2B Marketing Expo

AI is no longer a competitive advantage—it’s a requirement. Yet most businesses are still stuck experimenting with tools instead of generating real results. This keynote reframes AI as a practical business capability, not a technical science project. Designed for entrepreneurs and business leaders, the session shows how companies can start with immediate AI wins using everyday SaaS applications, then progressively adapt AI to their own data, workflows, and teams.

Attendees will see how AI can support different roles across the business—from sales and marketing to operations, finance, and customer experience—while learning when it makes sense to move beyond generic AI services to more secure, high-performance solutions. The session also reveals what happens behind the scenes to make AI reliable, scalable, and cost-effective, and how modern platforms are simplifying AI adoption so leaders can focus on outcomes, growth, and execution rather than complexity.

Speakers
Carlos Campos Torres, Sr. Director, AI and Solutions Automation - Cisco