It's not what you make that matters, it is what you Keep as a business owner. In today's fast-paced business environment, achieving profitability while minimizing taxes is critical for success. This talk will reveal why prioritizing profit is non-negotiable and provide actionable strategies to ensure your sales contribute to your bottom line. We'll define cash flow in straightforward terms and introduce the transformative Profit First formula: Sales - Profit = Expenses.

Dive into tax-saving opportunities, including choosing the right entity type, utilizing the Augusta Rule, hiring your children, and maximizing retirement contributions. Walk away equipped with tools to increase profitability and reduce your tax liability effectively.