In today’s competitive job market, small and medium businesses face significant hiring challenges - limited HR resources, time-consuming processes, and the constant struggle to attract and retain top talent. This session explores how leveraging HR software can transform the hiring process, helping businesses build high- performing Go-to-Market (GTM) teams more efficiently.

Attendees will gain insights into how automation, AI-driven resume screening, predictive analytics, and structured interview processes can streamline hiring, improve candidate experience, and reduce bias indecision-making. Discussion points include common hiring pain points, including high turnover, offer declines, and inefficiencies in resume screening and interview scheduling, and demonstrate how HR technology can solve these challenges.

Through real-world case studies and practical steps, participants will learn to implement the right HR tools, track key hiring metrics, and create a tech-enabled hiring culture that supports long-term business growth. Whether you’re a small business owner, HR professional, or hiring manager, this session will equip you with actionable strategies to attract, evaluate, and retain top GTM talent - ensuring you make smarter hires, faster.