Promoting your company and what you offer is an important and ongoing necessity. In this session, a longtime publicist will share details on twelve different methods you can use to help get the notice that you want for your business, product, or service. It’s easy to get lulled into the ‘build it and they will come’ mindset. During this presentation, the audience will see how that approach will work against them. Instead, there will be takeaways that can be put into practice tonight at the hotel or when you are back in your office. That means that there is a low barrier of entry, a short runway, to getting started on taking action with the dozen tactics presented.

As present as it is in 2025, social media cannot and should not be the only method utilized for promotion.