In business, self-honesty is a huge advantage. Self-delusion is expensive, wastes time, and may cause your business to fail. 

• Self-Honesty Is a Competitive Edge

• What Are the Hidden Lies Entrepreneurs Tell Themselves

• Why Self-Honesty Stacks the Deck

• How to Practice Self-Honesty — Without Getting Paralyzed

• Build the Truth Habit

The game is already hard. Don’t play it blindfolded.