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Tackling AI: Strategy, Tools, & Trends for Marketing in 2025

October 16, 2025
Keynote Theater 2 - B2B Marketing Expo Las Vegas

AI is everywhere and it’s changed the marketing landscape forever.

We are bombarded with AI tools, buyer behavior is changing, and AI has forever changed the way people interact with websites, research products, and has drastically changed traditional marketing channels, SEO, search, and content preferences. It’s up to us as marketers to evolve, adapt, and show up for our customers in the right way.

This keynote will walk you through the how, the why, and current market trends along with tools and techniques to building and deploying a cohesive AI-powered marketing strategy. Together we will explore current challenges for omnichannel marketing, demand generation, and digital along with concrete tactics for improving engagement, boosting search rank, and increasing brand recognition. You’ll leave this session with a framework for how to use AI as your ally in 2025 to drive real results.

Regardless of your experience level or marketing program maturity, this session is bound to leave you with some concrete takeaways you can start implementing right away. Whether you’re launching a new product, enhancing an existing brand, or simply looking for ways to be more effective in your role, I got you covered.

Speakers
Sam Frúmboli, CMO, Entrepreneur, Start-Up Coach, and Marketing Advisory Board Member - Infor