Exceptional CX: The Secret to Upsell Marketing
October 16, 2025
Keynote Theater 2 - B2B Marketing Expo Las Vegas
In this session we will explore the science of upsell marketing based on providing exceptional customer experience. We will share the Top 5 Dos/Don’ts for effective upsell marketing and dispel some myths about customer experience handling. We will outline how People, Process and Technology must work together to provide the desired result. As well as pointing out the ramifications of a poor customer journey.