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B2B Marketing Expo Miami
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Going Global Live
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FREE TICKETS
Exhibit
Why Exhibit?
Become an Exhibitor
Exhibitors
Sponsorship
Floorplan
Exhibitor Login
Sponsors & Partners
Sponsors & Partners
Ambassadors
Let's Collaborate
Speakers
Speakers
Seminar Agenda
What's On
Why Attend?
Speed Networking
Masterclasses
Showguide
News & Blogs
Newsletter
Expo Industry Insider Newsletter
Visitor Information
About Us
About Us
Show Gallery
Testimonials
Privacy Policy
Our Shows
B2B Marketing Expo Miami
White & Private Label Expo New York and London
The Business Show London
Going Global Live
The Business Show Asia
The Business Show Australia
International Franchise Show London
The Business Show Amsterdam
Las Vegas25
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Better = Loser: Avoid the Comparison Trap with Category Design
October 15, 2025
3:15 PM - 3:45 PM
Speakers
Benoit Marchant - Ford Motor Company
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