What if commercialization wasn't just for the “go-to-market” team? What if you could turn every department — from sales to shipping — into a contributor to growth, powered by AI, aligned by culture, and paid by results?

In this powerful and unconventional session, Daren Fields, founder of the Apex 8 Selling Studio, Daisy Watkins and LeTricia Love unpack a new approach to organizational commercialization built specifically for the AI-native era. Whether you're a founder, a fractional leader, or an innovation driver inside a larger company, this talk is designed to challenge how you think about growth — and show you how to achieve it faster, more ethically, and more organically than ever before.