Melissa Franks LLC

On Call COO is a premier fractional operations firm specializing in helping small and mid-sized, businesses scale with clarity, confidence, and operational excellence. Founded by Melissa Franks, a former Fortune 100 executive with more than two decades of experience leading multimillion- and multibillion-dollar organizations, On Call COO brings enterprise-level strategy to businesses that are ready for their next stage of growth, without the cost or commitment of a full-time C-suite hire.

We partner with 7- and 8-figure founders who want more than advice, they want execution, leadership, and measurable results. Our model blends strategic COO oversight with hands-on operational support, giving founders the space to lead while our team builds the systems, structure, and team required to grow sustainably.

Who We Serve

On Call COO supports founders and CEOs who are:

• Scaling quickly and need a stronger operational backbone

• Experiencing team bottlenecks, burnout, or role confusion

• Ready to delegate but unsure what or to whom

• Struggling to maintain quality as the business grows

• Expanding into new markets, product lines, or locations

• Seeking a trusted partner who can think strategically and execute reliably

Our clients span industries including e-commerce, professional services, education, healthcare, technology, med-spa, hospitality, events, and personal brands, with many generating $3M–$30M+ annually.

What Makes Us Different

Most fractional COOs provide advisory support. We operate differently. On Call COO integrates deeply into your business, delivering:

• Executive-level strategy without corporate complexity

• Day-to-day operational leadership that creates momentum

• A proven team-of-two model (COO + Business Operations Manager) for accelerated execution

• Clear frameworks and systems that replace chaos with clarity

• Leadership development that elevates internal talent

• A data-driven approach that turns emotion-based decisions into scalable operations

We don’t believe in one-size-fits-all solutions.
We diagnose, design, and build what your business actually needs.

Our Approach

On Call COO combines the rigor of Fortune 100 operations with the speed and practicality required in entrepreneurial environments. Our clients consistently tell us the same thing:

“This is the first time I’ve felt supported.”
“Everything finally feels under control.”
“This is exactly the partner I’ve been looking for.”

We bring structure without stifling creativity, clarity without complexity, and leadership that frees founders to operate at their highest level.

Why Businesses Choose On Call COO

• We help owners break the cycle of reactive decision-making.

• We create scalable systems that reduce owner dependency.

• We transform overwhelmed teams into aligned, empowered leaders.

• We accelerate growth by eliminating operational friction.

• We give CEOs back time, confidence, and control.

If your business is ready to scale, and you’re ready to stop doing it alone, On Call COO is the strategic partner you’ve been looking for.