Apex 8

Daren Fields is the author of Apex 8: The Art of Persuasion in a Technical World and the creator of SalesTrac.ai, a platform built to help sales teams automate smarter, qualify faster, and close bigger. Together, the book and platform form a modern GTM (go-to-market) system engineered for technical sellers, consultants, and founders navigating the new frontier of AI-powered business. His methodology fuses persuasion psychology with real-time AI tools—giving dealmakers a faster way to scale trust, impact, and revenue.

Before launching Apex 8 and SalesTrac.ai, Daren spent over 30 years in the trenches of tech, data, and advertising, closing deals from the mainframe era to the machine-learning wave. His track record spans manufacturing, telecom, fintech, and med-tech, where he’s led transformations on both the commercial and technical sides.

At the heart of it all, Daren brings a passion for people, process, and technology—and a belief that when the three align, businesses don’t just grow—they scale with purpose.