Cactus

About Cactus

Cactus was started by two friends who saw how much admin work was dragging down small businesses. Our mission is simple: give entrepreneurs back their time, energy, and peace of mind.

At the heart of Cactus is Pam, your ultra-smart, always-on digital teammate who never lets a customer slip through the cracks. She answers every message, qualifies every lead, and handles the busy work so you can focus on what matters most: growing your business and delivering your best work.

It’s automation that feels human, support that never sleeps, and the kind of help you didn’t know you needed—but won’t want to live without.

Our Story

We started as a marketplace that connected busy families with personal chefs, but quickly realized the real struggle wasn’t finding jobs—it was handling the endless admin tasks. Chefs were bogged down by phone calls, chasing messages, and organizing client information.

So, we built Cactus: an AI assistant that responds instantly, filters out the noise, and brings the best leads to the top.  No more missed chances. No more late-night replies. 

Today, Cactus is expanding its reach to support all kinds of service pros – chefs, cleaners, personal trainers, business coaches, painters, dieticians—anyone who’s great at what they do but tired of losing business to slow replies and admin chaos.

Our Mission

We’re here to help small businesses do more of what they love – without dropping the ball.  With Pam handling customer inquiries and admin tasks, you’ll never miss a lead, a message or a chance to grow. 

We are building the AI Chief of Staff for entrepreneurs and small businesses!

Mission-Driven Founders

Ajith and Avinash first met at Amrita University, where their shared ambitious goals laid the foundation for a strong friendship. They collaborated on technical, cultural, and other events throughout college, fostering a close bond. Ajith went on to become a data science expert, founding a successful startup that joined Y Combinator. Meanwhile, Avinash developed into a passionate tech enthusiast, mastering various programming languages and platforms, and building multiple products.

The duo reunited when Avinash joined Ajith's previous startup, where they spent three years working side by side to build the product from scratch. Throughout this journey, they discovered they shared not only core values and a passion for driving large impact through technology, but also a desire to create a generational company that their kids can be proud of. Their commitment to contributing to their university and the broader community continues to fuel their ambition as co-founders.