BCMA is the leading global member association established in 2003; promoting the value of branded content and influencer marketing. It leads the debate on what makes great branded content and how can brands, producers, agencies, platforms, media owners, publishers and influencers engage audiences for maximum benefit and payback. We assist members to attract new revenue opportunities and are investors in ground-breaking research.
BCMA develop industry tools to measure effectiveness and enable the connection with the leading experts in the branded content and influencer marketing industries.
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The BCMA Influencer Marketing Guidelines have been developed with leading experts.