Aura was founded in January 2017 to provide businesses with month-end accrual financials well beyond the quality they're accustomed to receiving. Accrual accounting requires knowledge of properly matching revenues and expenses in the same period to accurately analyze business performance. Aura translates financial data into a meaningful executive summary that drives profitability, as well as address areas of concern. Third party recipients of the financial statements, such as banks, have peace of mind that the information they're receiving is clean and accurate, making it a much smoother exercise to receive loans or credit lines, outside investment, or successfully exit the business through a due diligence process. While Aura provides significant strategic value, it also comes at a considerable cost savings relative to a qualified full-time employee and all work is performed onshore.