The advent of artificial intelligence, large language models (LLMs), and generative AI is fundamentally disrupting the way people search for and consume information. Tools like ChatGPT, Google Bard, and voice-based assistants such as Alexa and Siri are transforming search engines into "answer engines," delivering direct, conversational responses instead of traditional lists of links.

This shift is driven by LLMs' ability to process and generate human-like language, enabling them to understand user intent, context, and even nuanced queries. As a result, businesses must adapt to this new paradigm or risk losing visibility in an AI-driven world.

This seminar explores the critical shift from traditional Search Engine Optimization (SEO) to Ask Engine Optimization (AEO), a strategy designed to optimize content for AI-powered platforms. Attendees will gain a deeper understanding of how generative AI is changing search behavior, including the rise of conversational and voice-based queries, and why structured data, conversational content, and intent-driven optimization are essential for success.

Through real-world examples and actionable insights, this session will empower businesses to position themselves as the answer to their customers' questions, ensuring they remain competitive in the rapidly evolving digital landscape.

Whether you're an entrepreneur, marketer, or business leader, this seminar will provide the tools and strategies needed to thrive in the era of AI-driven search. Don’t get left behind—learn how to leverage the power of AEO to secure your business’s future.