AI is being adopted faster than most businesses can meaningfully evaluate it. As a result, many organizations are investing in tools, automation, and experiments without a clear understanding of return on investment, operational readiness, or long-term risk.

This video introduces a more intentional approach to AI adoption, one that focuses on clarity before implementation. Rather than asking what AI can do, it reframes the question to what AI should do in the context of real business outcomes.

The goal is simple: ensure AI efforts reduce costs, increase revenue, or reduce risk, and avoid investments that don’t earn their keep. This perspective is designed for business leaders who want practical, defensible decisions around AI, not hype or experimentation for its own sake.