Skip to main content
March 20, 2023

Lazy AI Operators are Taking Marketing to the Previous Level

The King of Search Stand: B552
Lazy AI Operators are Taking Marketing to the Previous Level

Ladies and gentlemen, the future is here—and it’s taking us to the next level. No, I’m not talking about jetpacks, flying cars, or hoverboards—I’m talking about AI.

AI-powered language models are just beginning to generate all of the world’s marketing copy and other content that we consume all over the web—and with good reason. All you have to do is tell it “write a 500 word article about air conditioners in Manitoba” and the quality of the output is guaranteed to be top-notch.

But here’s the thing: With great power comes great responsibility. And it seems that our new AI engines (and their human pilots) are currently leading us into a world where cliché catchphrases run even more rampant.

So what’s the big deal? Well, the problem with clichés is that they’re overused and trite.

What’s the problem with that? Well, in the hands of these AI models, we may see the same tired phrases pop up time and time again.

Why is that an issue? Well, in a nutshell, the internet might just turn into a sea of predictability.

No, I’m not talking about epic bacon doge Spongebob memes.

I’m not even talking about YouTube thumbnails where someone’s mouth is hanging open like a fish and their eyes are bulging out of their sockets like they’ve never seen a red arrow before.

I’m talking about a dark and terrible future where we’re all drowning in the murky content waters of phrases like “look no further than” and “your [insert noun here] will thank you.”

As more and more businesses, bloggers, and creators turn to AI to help generate vast quantities of content, it’s becoming ever more apparent that these machines have a real tendency to repeat tired, cliché phrases. And they’re turning other phrases into new clichés.

And it’s why humans are still going to be needed to manage AI for the foreseeable future.

I mean, it all makes perfect sense. They’re trained on vast amounts of text data from the Internet.

And marketers are under increasing demand to output larger and larger quantities of content—faster.

As a result, these AI models might just be stuck in a vicious cycle of regurgitating the same bland phrases ad infinitum.

Firstly, there’s the modern classic  “to the next level.” It’s a phrase we were already way too familiar with, but with AI churning out content at breakneck speed, you can bet your bottom dollar we’ll be seeing a lot more of it. Whether it’s a product that promises to take your workout routine to the next level or a service that will elevate your business to new heights, it seems we’re all destined to reach uncharted levels of cliché.

Secondly, who could forget the omnipresent “look no further than”? ChatGPT-3 loves it, Jasper loves it, even ChatGPT-4 loves it. It turns out literally everything on the Internet is the be-all and end-all. Whether you’re reading about recipes, life advice, or industrial chemicals, you can expect this phrase to pop up just about everywhere. And why not? Why bother looking for alternatives when you’ve already been told to look no further? It’s a rhetorical trap!

Thirdly, (last but not least cringe) there’s the ubiquitous top phrase of 2023 “your [noun] will thank you.” This clever trick is designed to make you feel like the inanimate recipient of your actions will be forever grateful. Whether it’s your skin, your taste buds, or your wallet, AI always wants you to know that you’re doing someone (or more often, something) a favor. It’s a guilt trip wrapped in a cliché, and we’re all falling for it.

Or are we?

As we chuckle/shudder at the thought of our wallets or taste buds expressing gratitude, perhaps it’s time to turn the tables on our AI counterparts and use this newfound awareness to our advantage.

This cliché-consciousness presents an opportunity for content creators, businesses, and marketers to further differentiate themselves from the herd.

By avoiding the trite expressions that AI models have become so fond of, they can stand out and demonstrate their commitment to originality and authenticity.

So, there you have it! A discussion of everything you need to know about being original.

Creating original AI-aided content can be daunting. But with the right creativity and a little bit of originality, you can create content that is both original, creative, and original in no time.

And who knows? You might just surprise yourself with a whole new level of originality you never knew existed!

But don’t just take my ChatGPT’s word for it. The results speak for themselves.

Now get out there, and be original! Your readers will thank you.

View all Exhibitor News

Sign up to our newsletter!

Masterclasses Miami

Sign up to our US newsletter today to make

sure you don't miss the latest event

updates & industry news!